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E-commerce Customer Segmentation with K-Means Clustering

Original price was: ₹ 7,500.00.Current price is: ₹ 6,000.00.

E-commerce Customer Segmentation with K-Means Clustering This project applies K-Means clustering to segment e-commerce customers based on purchasing behaviors. The model helps e-commerce businesses personalize their marketing strategies to different customer segments.

This project focuses on customer segmentation for e-commerce businesses using K-Means clustering. The system collects data from online shopping platforms, such as customer age, purchase history, and browsing behavior. Using K-Means, the system groups customers into clusters to identify patterns in purchasing behavior and improve product recommendations, marketing strategies, and customer service.