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Segmenting Financial Customers with K-Means Clustering

Original price was: ₹ 7,500.00.Current price is: ₹ 6,000.00.

A contact form system built with AWS Lambda and API Gateway. It allows users to submit inquiries, feedback, or messages to businesses, with Lambda handling the form submission logic and API Gateway providing secure access to the backend.

This project uses K-Means clustering to segment financial institution customers based on various factors such as transaction history, credit score, and account type. The system identifies distinct customer segments, which can be targeted with personalized financial products and services. The clustering model helps banks and financial institutions improve customer engagement and retention strategies.