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Customer Segmentation using K-Means Clustering

Original price was: ₹ 7,500.00.Current price is: ₹ 6,000.00.

Customer Segmentation using K-Means Clustering This project segments customers using K-Means clustering, focusing on key features to group similar customers together. It helps businesses optimize their marketing, sales, and customer support strategies.

This project uses K-Means clustering to segment customers based on their purchasing behavior. The system collects data on customer demographics and transaction history, and then applies K-Means clustering to divide the customers into distinct segments. These segments can then be analyzed to better understand customer preferences and tailor marketing strategies accordingly.