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Customer Segmentation in the Hospitality Industry using K-Means

Original price was: ₹ 7,500.00.Current price is: ₹ 6,000.00.

This project leverages K-Means clustering for segmenting online retail customers. The clustering identifies patterns in purchase behavior, allowing retailers to personalize marketing strategies and product recommendations for each customer segment.

This project segments hotel and resort customers based on booking data, spending patterns, and customer preferences using K-Means clustering. By grouping customers into segments, the system allows businesses in the hospitality industry to create tailored marketing strategies, design loyalty programs, and improve customer satisfaction.