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Customer Segmentation in the Hospitality Industry using K-Means

Original price was: ₹ 7,500.00.Current price is: ₹ 6,000.00.

Customer Segmentation in the Hospitality Industry using K-Means This project applies K-Means clustering to segment customers in the hospitality industry. It helps hotels and resorts better understand guest preferences and customize their offerings to improve customer satisfaction.

This project segments hotel and resort customers based on booking data, spending patterns, and customer preferences using K-Means clustering. By grouping customers into segments, the system allows businesses in the hospitality industry to create tailored marketing strategies, design loyalty programs, and improve customer satisfaction.