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Customer Segmentation in Retail using K-Means Clustering

Original price was: ₹ 7,500.00.Current price is: ₹ 6,000.00.

This project creates an event management system using AWS Lambda and API Gateway. It automates event scheduling, notifications, and user registrations, ensuring smooth management of event workflows while leveraging serverless technologies for scalability.

This project applies K-Means clustering to segment retail customers based on their shopping habits, product preferences, and spending patterns. By clustering customers, businesses can identify high-value customers, target promotions more effectively, and improve overall sales strategies. The project includes data preprocessing, feature selection, and the implementation of the K-Means algorithm.