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Customer Segmentation in Grocery Retail using K-Means Clustering

Original price was: ₹ 7,500.00.Current price is: ₹ 6,000.00.

This project applies K-Means clustering to segment donors and volunteers for nonprofit organizations. By categorizing supporters based on their donation history and involvement, nonprofits can optimize their outreach strategies and improve engagement.

This project applies K-Means clustering to segment grocery store customers based on purchasing behavior, frequency of visits, and product preferences. The system identifies distinct customer groups, which help retailers personalize marketing campaigns, optimize product offerings, and improve customer loyalty.