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Customer Segmentation in Digital Marketing using K-Means

Original price was: ₹ 7,500.00.Current price is: ₹ 6,000.00.

This project applies K-Means clustering to segment a wide range of customers across various industries. By analyzing customer attributes and behavior, businesses can tailor their marketing and sales efforts to different segments.

This project focuses on customer segmentation for digital marketing using K-Means clustering. The system analyzes customer behavior data from websites, email interactions, and ad clicks to group customers into segments. These segments can then be targeted with personalized digital marketing campaigns to increase conversions and ROI.