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Customer Segmentation for Streaming Services using K-Means

Original price was: ₹ 7,500.00.Current price is: ₹ 6,000.00.

Combining K-Means clustering with market basket analysis, this project segments retail customers based on their purchase patterns. It enables retailers to identify product affinities and recommend complementary items to different customer segments.

This project segments customers of streaming services based on usage data such as watch frequency, genre preferences, and subscription plan. Using K-Means clustering, the system groups customers, enabling streaming platforms to personalize content recommendations, optimize subscription plans, and improve customer retention strategies.