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Customer Segmentation for Streaming Services using K-Means

Original price was: ₹ 7,500.00.Current price is: ₹ 6,000.00.

This project creates a serverless REST API using AWS Lambda, designed for processing data. It leverages AWS services to manage user requests, process data, and return results. The serverless architecture ensures reduced operational overhead and cost-efficiency.

This project segments customers of streaming services based on usage data such as watch frequency, genre preferences, and subscription plan. Using K-Means clustering, the system groups customers, enabling streaming platforms to personalize content recommendations, optimize subscription plans, and improve customer retention strategies.