Original price was: ₹ 7,500.00.₹ 6,000.00Current price is: ₹ 6,000.00.
Customer Segmentation for Fitness Clubs using K-Means This project focuses on using K-Means clustering to segment customers in fitness clubs based on their purchasing behavior, demographic data, and gym activity. The goal is to identify distinct customer groups to offer targeted marketing and personalized services to each segment, improving customer retention and satisfaction.
This project applies K-Means clustering to segment customers of fitness clubs based on membership data, gym usage frequency, and spending on services like personal training. The system helps fitness clubs target their services more effectively, creating tailored offerings to boost customer satisfaction and retention.
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