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Customer Segmentation for Credit Card Holders using K-Means

Original price was: ₹ 7,500.00.Current price is: ₹ 6,000.00.

This project focuses on customer segmentation in the retail sector using K-Means clustering. The model analyzes purchase behavior and customer attributes to identify distinct customer segments for targeted marketing and sales strategies.

This project applies K-Means clustering to segment credit card holders based on transaction history, payment patterns, and credit utilization. The system identifies distinct groups of customers, such as high spenders, low spenders, and frequent late payers, enabling targeted marketing and customer loyalty programs.