Original price was: ₹ 7,500.00.₹ 6,000.00Current price is: ₹ 6,000.00.
Customer Segmentation for Mobile Retail Apps using K-Means Clustering This project applies K-Means clustering to segment users of mobile retail apps based on browsing behavior, purchase history, and product preferences. Segmentation allows retailers to offer personalized shopping experiences, leading to higher conversion rates and customer satisfaction.
This project segments users of mobile retail apps using K-Means clustering, analyzing data such as app usage frequency, product preferences, and in-app purchases. By grouping customers based on similar behaviors, businesses can create personalized marketing campaigns, product recommendations, and loyalty programs that improve user experience and retention.
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